Rayon Belge: from configurator to production

HIER is a Brussels-based creative Belgian design agency that conceives and produces custom concepts for stores and public spaces. From store design over signage, to murals and product development. A great example of their designs is the Rayon Belge modular store shelving system.

Rayon Belge: design according to 'Form follows function'

Retailers can easily put together their own design via the online configurator at rayonbelge.com. The result? Unique and functional design furniture designed to highlight the specific products in each store.

These shelves, like all of HIER's designs, are designed from the principle of form follows function. This means that with every design, function is leading and form follows naturally. Make no mistake: this design also comes into its own in trendy or industrial interiors.

Thus, Rayon Belge's store shelves combine form and functionality to create a seamless shopping experience!

From laser cutting to finishing

At 247TailorSteel, we manufacture most of the aluminum and steel components used for Rayon Belge systems. We perform laser cutting of sheet metal and tubing, as well as bending and edge finishing to the specifications provided.

These parts are then delivered to their workshops, where assembly and final installation of the racks takes place. By centralizing production of the parts with one supplier, they benefit from consistent quality and optimized logistics, while reducing transportation costs.

On-demand customization without inventory

Since 2024, HIER has been placing monthly orders with 247TailorSteel. The scalable capacity allows them to continue providing flexible customization to their customers without large inventories or investments. An ideal solution for Rayon Belge's online configurator.

Smooth cooperation and service

HIER is satisfied with the collaboration. It runs smoothly, quotations are requested quickly and communication is smooth. In addition, the short lines of communication with a fixed contact person make the ordering process easy.

They still see small points for improvement in the naming of materials and the finer details in the finishing, but overall HIER is very satisfied with the speed and reliability of the service."We are very happy with the close commercial relationship and like the fact that there is always a point of contact for us," the team concludes.

We take the feedback to heart, value HIER as a customer and look forward to a long-term cooperation!